From an Informational Pamphlet found in Westfall:
Give a man a tabard and he will pledge his undying loyalty to your cause. These men are now government sheep who care not for your hardships. They wear the tabard of their leader and care only for what he desires.
Well played, Blizzard. Well played, indeed.
(The new Westfall is *awesome*. Don't read spoilers or anything, just go do it now.)