- It's a dog of a game. EA/Bioware is hoping to maximize the initial box sales and hype by preventing people from talking before the game is released. Same theory as the movies which don't give advance showings to critics.
- The NDA will be dropped one week before launch, to saturate the media battle-space. This gives the Star Wars hype no time to drop before the game is launched.
- The NDA will be dropped when Patch 4.3 for World of Warcraft comes out, in order to drown out any publicity WoW gets before the game is launched. EA/Bioware tried this with Blizzcon, but it seemed like a miserable failure to me.