Scene: A meeting between Rob Pardo, Chris Metzen, Dave Kosak, and an unnamed junior developer who happened to be walking down the corridor outside.
Pardo: Hey guys, thanks for coming. Marketing wants to feature 10 existing characters that will be playing a role in the new expansion. You know, to get the players excited about seeing old faces.
Kosak: Well, the seven orc warlords, of course. Everyone loved them in the RTS games, and they're the focus of the expansion.
Metzen: How about some of the strong orcish women? Garona and Draka? Dave, I know your team has done a great job with their characterization.
Kosak: Great idea! Maybe Ogrim Doomhammer or Rexxar for the last spot?
Junior Dev: What about the Alliance?
Pardo: ... Alliance?
Junior Dev: Yeah, the other faction. Shouldn't we feature some of their heroes too?
Metzen: Well, I guess if we have to. What Alliance heroes are there?
Kosak: Maybe one of the Draenei, they do have a minor role in the story. The leader, what's-his-name, Velen!
Metzen: Man, I love Velen. It was so awesome when he went back in time to create Minbari society and founded the Rangers.
Junior Dev: Uh, that's Valen from Babylon 5.
Metzen: Oh. Then who's Velen?
Kosak: He's like an ancient priest and prophet.
Pardo: Sounds boring. But I guess we'll throw him in. Now for two more Alliance heroes.
Metzen: What about the King? The dude with the Chin?
Pardo: Marketing has asked us to back off Varian. He has his new book, Soul of the Wolf, coming out, and they don't want to over-expose him.
Kosak: Oh, yeah. That's the book where Varian teaches Taran Zhu how to control his emotions, defeats Lei Shien in single combat, then leads the Alliance attack on Ogrimmar and personally subdues Garrosh.
Metzen: I'll never understand the cries of Horde favoritism. Look at all the crazy things Varian does.
Pardo: In any case, what about the son, Prince Goody-Two--I mean, Anduin?
Kosak: Yeah, Anduin is in the expansion. He has that long chain where he meets Corki and the two of them get captured by the ogres over and over, while the player continues to rescue them.
Metzen slams the table.
Metzen: OH MY GOD! I've just had the most AMAZING idea!
Metzen: What if Garrosh kidnaps Thrall's baby son before he goes back in time? The boy is raised as a Hellscream, and is a teenager when the players reach Draenor!
Junior Dev: Wasn't this a plot line on Angel?
Metzen: It's got drama, pathos! The kid is a savage prince for a a savage land! How will Thrall react? The rest of the Horde? The father-son dynamic will be incredible!
Kosak: Amazing idea! I'll start dropping bread crumbs in the current content, and we can go full bore in Patch 6.2.
Metzen: Yeah, we can even set the kid up as the future Warchief. Garrosh done right!
Junior Dev: What about Vol'jin?
Metzen: Why would a troll be in charge of orcs? It doesn't make a lot of sense. We'll just have Vol'jin be corrupted by an Old God or something.
Kosak: Yes! That way we can have a troll dungeon in 6.3. Zul'Durotar!
Pardo: Great idea, Chris. You've still got it! But we have to go back to the featured heroes. We have Velen. We need two more. Ideas?
Kosak: Let's back off Anduin, we used him heavily in Pandaria.
Metzen: What about Khadgar? Lots of stuff with portals in this expansion.
Pardo. Sounds good. Khadgar is our second Alliance hero. Now for the third?
Kosak: Maybe we should look up the other Draenei on Wowpedia?
Metzen: Man, where's Red Shirt Guy when you need him?
Junior dev brings up Wowpedia, and they look at the list of existing Draenei characters.
Metzen: I don't remember any of these people.
Kosak: Just pick one at random, and I'll make sure he's in a quest.
Junior Dev: Okay, how about this Maraad guy? He's still alive.
Pardo: Great! Maraad it is then. I'll send this list to Marketing. Thanks for attending, everyone.
Metzen: I still think we should have featured Garona or Draka. We did a really good job with them.