World of Orcraft recently unveiled the cinematic for the Warlords of Draenor expansion:
Still not as good as the Lich King cinematic:
(Whoops, wrong video. Real trailer is is here.)
In some respects, I wish Blizzard had not switched styles for the Lich King trailer. The next few expansion cinematics have all attempted to do the same thing and reach the same heights, and they have all failed.
Technically, the Warlords trailer is superb, as always. The graphics are outstanding.
The problem comes in the content. First, this is a very lore-heavy trailer. It shows the point where the timeline splits, when Grom, guided by Garrosh, chooses not to drink the demon blood. As well, a lot of the imagery is a direct reference to the death of Mannoroth in Warcraft III, only with Garrosh saving Grom. I really wonder how much someone who is not super-familiar with the Warcraft lore will understand.
The second problem can be explained with the question: Who are the heroes, and who are the villains, in this trailer? The trailer very heavily pushes Grom and Garrosh as the heroes. After all, they choose freedom over slavery, and are the ones who kill the demons. And indeed, if you go back to the original video in Warcraft III, Grom and Thrall are the heroes in that video.
But Grom and Garrosh are the villains of the expansion. The ones the heroes will be pitted against and ultimately defeat. Anyone who is heavily into the lore will know that. So you have a trailer which can only be understood by Warcraft fans, and at the same time pushes an emotional arc which contradicts what those fans know. That dissonance significantly weakens the trailer for the hardcore fans.
As for the non-hardcore people, the dissonance doesn't occur now, but will when they start playing the expansion. I think that will cause issues, unless Blizzard is setting up some crazy twist where we bring Grom and Garrosh back to the good side.