Both players have the same entertainment budget of $60 per month. However, how each spends that budget is different. Sally prefers to spend $15 on each game. Lucy, on the other hand, spends all $60 on game A, and $0 in the other three games.
| Game | Time Spent | Sally | Lucy |
|---|---|---|---|
A
|
50%
|
$15
|
$60
|
B
|
25%
|
$15
|
$0
|
C
|
15%
|
$15
|
$0
|
D
|
10%
|
$15
|
$0
|
My contention is that Lucy is a more accurate model of how most gamers want to spend their money. She doesn't mind spending a significant amount of money on her hobby. However, there is a threshold which a game has to surpass to be considered worth spending money, and all the money goes to those games which surpass the threshold (usually only one game). Even though Lucy spends 50% of her time in other games, they don't get any money at all.
Of course, if next month Lucy spends most of her time in game B, she will spend the $60 in game B.
There is a minority of gamers who are like Sally, though. Who prefer subscriptions and spreading the spending around.
I think the reason lockboxes are so popular is that they more closely match how Lucy wants to pay for her games. I think the game companies would prefer Sally and subscriptions. Witness how many games attempt to start with subscriptions but have to convert to F2P and lockboxes. The game companies are stuck with a audience of Lucys.
The common refrain in the community lately is that lockboxes are evil and predatory. The vocal community, though, tends to be Sallys. Perhaps lockboxes are empowering for Lucy instead, allowing her to spend her money exactly as she would prefer, even if Sally thinks that way is illogical and foolish.
I think the reason lockboxes are so popular is that they more closely match how Lucy wants to pay for her games. I think the game companies would prefer Sally and subscriptions. Witness how many games attempt to start with subscriptions but have to convert to F2P and lockboxes. The game companies are stuck with a audience of Lucys.
The common refrain in the community lately is that lockboxes are evil and predatory. The vocal community, though, tends to be Sallys. Perhaps lockboxes are empowering for Lucy instead, allowing her to spend her money exactly as she would prefer, even if Sally thinks that way is illogical and foolish.
