I was in the Beta Weekend for TERA, an upcoming MMO. TERA is a bit of a cross between Asian MMOs and WoW/RIFT/SWTOR. It's still a theme park MMO, but a lot of the sensibilities are more reminiscent of Asian MMOs than Western ones.
TERA's main selling point is that it is more of an "action" MMO. The creature animations "telegraph" their attacks, and you can manually dodge or block the attack. As well, you can chain attacks together in combos, to produce something a little bit closer to an action game than a standard MMO. You don't select a target, but rather attack what's in front of you.
TERA actually does a very good job with this. Combat is rather interesting, and a bit more interactive than standard MMOs. The real standout in TERA is the animations. They are superb.
There are also lots of other nice ideas. For example, harvesting a resource node gives you a small temporary buff for the next few minutes. There's this concept of "stamina" which slowly drains over half an hour or so. You replenish stamina at campfires, and you burn charms to give everyone near the campfire a long-term buff.
However, TERA is pretty shameless. It's the type of MMO where all the female characters wear high heels, and extraordinarily revealing gear. It's actually somewhat impressive at the sheer number of ways TERA's artists can make inappropriate gear.
One race even looks like prepubescent girls, which comes across as rather sketchy. I honestly don't think the developers mean it in a negative way (well, I hope not), as it's paired with another race of furry round badger type animals. But maybe it just loses something in translation. An archetype (lolicon?) which has a specific meaning in Asian culture, but not in Western culture.
As a result of the last two items, the audience TERA seems to attract is rather distasteful. Area chat is rude at best, and downright disgusting at worst. Regardless of the game itself, I would rather not play with those types of people.
Which is a bit of a shame. The game itself has a pretty decent core. The animations are excellent, the classes are interesting and varied, the combat is fun. Some of the subsystems like trading and crafting are a little confusing, and the game likes randomness a little too much. But when I turned off player chat, the game became surprisingly appealing.
Still, you live by the sword, you die by the sword. TERA chose high heels, skimpy armor, and lolicons. And thus they get the audience that is primarily attracted by high heels, skimpy armor, and lolicons.