FFXIV had it's second anniversary recently, and celebrated it with a pretty interesting in-game event.
The first part of the event was the standard low level FATE. Only the FATE involved defeating rapidly multiplying "bugs" and "regressions", in a nice nod to the challenges faced by the technical team.
In the second part of the event SE broke the fourth wall. A dream sequence sends you to the "Eighteenth Floor", which is a reference to the floor the FFXIV team occupies at SE. There several of the devs are present via in-game avatars but using their real identities. You can talk to each one, and they'll say something about their role and the game.
There's also some potential spoilers about future content.
At the end, the devs all gather around you. Yoshi-P apologizes yet again for 1.0 and promises to keep doing better and listening to the playerbase. And they wish you well.
It's a really sweet event. It's odd, but it's the sort of event that on paper doesn't sound that good, since it explicitly breaks the fourth wall. But it worked quite well even if it was a little hokey. Or maybe it worked because it was a little hokey. It's very nice to see such enthusiasm from the devs.