You know, if someone had described this trailer to me, I would have been skeptical. Time flowing backwards, showing events in reverse. The unironic use of a cover of Linkin Park's In the End. And yet, it works.
Perhaps the aspect that makes it work is that the central character is Lilliana Vess, the necromancer planeswalker who represents the color Black. Black is selfish and ruthless, and Lilliana is all of those things. In the Magic community, Black's tagline is "Greatness, at any cost."
Yet Lilliana is still very popular, and is perhaps the character that WotC has done the best job with.