On Sep 21, I received the following email:
I’m working alongside Electronic Arts on the release of Dragon Age: Origins across multiple platforms, including Sony PlayStation 3, Microsoft Xbox 360, and PC. We thought you might be interested in receiving game related assets and a review copy.
It would be great if you could share your initial impressions of the game with your readers prior to the release date on 11/3. If you’d be interested in receiving a review copy, please send over your address and console preference.
On Nov 2, I received:
Also - I should hear back from EA later this week about whether I'm able to secure a review copy for your site. I'll keep you posted.
It looks like EA hired a firm called Rocket XL to do some publicity work for Dragon Age. This firm decided to approach a bunch of gaming bloggers and promise them review copies of the game, hoping to get some extra publicity via "new media" or whatever.
As you can see, it looks like they were unable to follow through on their promise. I wonder if they had any review copies to give out, or if they figured that by the time the game came out they would have gotten a bunch of free publicity without ever needing to actually send copies to people.
Poor form, Rocket XL. And bad judgement on your part, EA/Bioware.
And I guess a lesson for me as well. Never trust anything from PR people until they actually pony up.
Edit: For the record, I did end up receiving a copy of the game on Nov 12.